Rokk Man: The Barber You Want To Know

Rokk Man: The Barber You Want To Know.

At Rokk Man, you’ll find all of the perks of a modern Barber: Chill tunes, a laid-back atmosphere and a rather generous range of alcohol. Three very friendly and knowledgeable dudes man the shop (Rob, Ben – my guy, and Jordan) who are ready to tend to any need you have – if it’s a simple trim, a mad fade or cutthroat shave. You’re also able to book an appointment with a dude you prefer, have a decent cup of coffee while you’re there, and (one of my favourites) a super relaxing hair wash afterwards.

Ben, Rob and Jordon
Ben, Rob and Jordon

It was late last year when I met Rob Ferlaino, owner of Rokk Man. He had just launched his new venture, and introduced himself to me as I was working in the area. Many months later, I’m proud to say I am a loyal client of this quirky old-world barber shop located in Collins Place, Melbourne. Only recently I was talking to some of my Melbourne mates who really take care of themselves (some who are frequently featured on my social media), and I realized that I was not the only one who has discovered this new gem – literally most of the stylish men of Melbourne frequent the establishment! It seems like Rob, Ben and Jordan have earned the respect of the guys I respect, and it’s easy to see why.

Rob messing with my hair
Rob messing with my hair

A few weeks ago, I had the pleasure of sitting down with Rob for a coffee and had him answer some questions that were on my mind:

What first inspired you to cut hair?
Well, I grew up around the trade. My father was a successful Hairdresser and Barber, and it was around the age of 15 that my own real passion began to build. Not long after I first held a pair of cutting scissors, I found myself at home after school cutting my mates hair, and soon realised that I had found my true calling.

How long before you realized that you wanted to pursue a career as a Barber?
I’ve always had an interest in classic hairstyles, traditional cutting methods, male grooming and fashion. It wasn’t until around four years ago (and after a successful career in the hairdressing industry) that I decided to specialize in the fine art of traditional male grooming.

What is Rokk Man Barbers doing differently?
Our initial success has grown from our innovative concept – fusing old world masculinity and cutting techniques with our fresh, modern approach.
We are not just thinking about our clients’ hair, we’re also getting to know them – their lifestyle, what they wear. We are creating a welcoming environment that suits all ages and professions. Our focus with every client is not only to ensure they leave our barbershop with a great haircut, but with confidence and knowledge as well.

Jordon McKenny, Rob Ferlaino, Ben Kane

Who is your main clientele?
Rokk Man is only five months old, and we are already seeing men from all walks of life coming through the door. However, the thing these diverse men share is a passion for grooming and style. Even though we are a collaborative team, we all have our unique approach to our art. This allows us to create such a dynamic barber environment and connect with anyone who walks in.

What hair mistakes do us regular dudes commonly make?
The most common is that guys overuse their hair products. Less is more! Although to be honest, I am generally quite impressed with the overall efforts Melbourne men are putting into their appearance and hair style.

If you could give any styling advice to the guys reading this interview, what would it be?
Always maintain your beard. Ensure you’re using the right product for your hair style, and make sure your personal style matches your ‘do. Lastly, men are often embarrassed to have different products for different occasions – this isn’t a crime!

Rob Ferlaino and his crew definitely know what they are doing. I am looking forward to seeing what the future holds for his venture, and if you’re a local to Melbourne – I think you’ve just found the Barber you’ve been looking for.



Rob Ferlaino, Steve Calder

Steve Calder, captured by Elizabeth Kinnaird
Steve Calder, hair styled by Rob Ferlaino and captured by Elizabeth Kinnaird

How To Rock A Double Breasted Jacket

How To Rock a Double Breasted Jacket:

Rose and Born
Rose & Born, Swedish Style Maestros

We’ve all seen them. Those dapper dudes who ooze style – the kind of natural, unique sartorial finesse, at a level you only wish you could reach. There’s a high chance that these gentlemen have at least one awesome DB (if not one, fifty) in their wardrobe. As an avid supporter and wearer of this style, I’m going to share some ideas and knowledge so you can also master  the Double Breasted look.

Fabio Attanasio at Pitti88 captured by The Trend Spotter
Fabio Attanasio at Pitti88 captured by The Trend Spotter

Fit is of utmost importance!

Double Breasted Suits and Jackets are seeing a resurgence with modern styling. The youth of today are wrestling away the antiquated popular stigma of the ‘80s and ‘90s sack-suit. These designs championed by the likes of Giorgio Armani prevailed on the backs of the previous generation. Essentially we have been reinventing a style that has been cycling in and out of popularity for decades. Except this time we’re doing it better.
When it comes to the modern fit, you will see a marked shift towards a slimmer silhouette. Your jacket should feature high armholes, a neat shoulder line and a gorge that sits comfortably atop the collar bones. You must (MUST!) do your research into which brand works for you. It is very important to get these elements right when searching out the perfect DB to begin your collection.

Steve Calder captured by Elizabeth Kinnaird
Steve Calder captured by Elizabeth Kinnaird

Now for the colour:

As you flick through endless photos of the latest Pitti Uomo (88), you’ll realise that your choice of colour palette is unlimited.  You’ll often hear that your colour choices should suit your particular skin tone, hair, eye colour, build and personality. However, I am a firm believer that staples such as black, navy and charcoal always work as the foundation to any jacket collection. I started my DB wardrobe with a black wool crepe number that I bought on sale for under $500 from Armani Collezioni. It was the perfect beginners jacket as I could wear it with pretty much anything – which meant i wore it alot. This ensured I quickly got used to the side-glances and comments from my friends and colleagues for wearing a garment distinctly different from the status quo.

My first DB Jacket.
My first DB Jacket.

Confidence comes later:

I guess the biggest piece of advice I can give to a first timer/menswear beginner, is that it will take some time to get used to wearing something so striking. This means you will have to suffer through a few jibes from your mates and a few awkward compliments from your mums friends before you get comfortable and begin to enjoy your newfound sartorial swagger.

Where to buy:

You’ll be able to find a DB fairly easy when shopping. Finding a GOOD one, now there’s a task. If you’re Australian, I would recommend searching out a small to medium sized local store which delivers good value for money (constructed with a full canvas or half canvas). It’s always a good idea to have something made for you, so I’d start by looking at local tailors and Made To Measure services first. If you’re in Melbourne like I am, or if you’re looking for more inspiration, check out the following brands doing it right in no specific order:

Trunk Tailors
Oscar Hunt
Patrick Johnson
The Finery Company


Steve Calder

Steve Calder, captured by Rocker Nguyen
Steve Calder, captured by Rocker Nguyen
Namha Nguyen (Nami Man) captured by me.
Namha Nguyen (Nami Man) captured by me.